Welcome to McFeely & Son and the creative work of Chas McFeely.
Google is the master of search. And when it comes to finding things around you, Google's mobile app is just as magical and simple as you'd expect. This video was one of many that launched Google's mobile search. A viral hit that made Ashton Kutcher "laugh so hard his face hurt." I also worked on Google's Nexus phone introduction.
With over 2.5 million unique visitors each month, Vegas.com is Sin City's leading travel site. At the time of the assignment, Vegas.com had surprisingly low awareness. The brief: a campaign with prominent branding and a clear call to action. As you'll see, I took "prominent" to heart.
Hook Chas Up
Like many singles, I've struggled with online dating sites. So I decided to make my own, HookChasUp.com. Little did I know it would land me 3,000 setups, a million views, over 200 press requests (Today Show, BBC, Anderson Cooper, etc.), a speaking engagement at the Internet Dating Conference, a literary agent, and a film option from DreamWorks.
Hello? Is that Mike? Karen there? Am I on mute? As we all know, conference calls can be confusing. So we created iMeet, a simple way to see everyone on the phone (think Apple's version of web conferencing). From product wireframes to brand books to award-winning commercials during March Madness, it was a true soup-to-nuts project.
This is iMeet
In the recent past, McFeely & Son:
Branded a pro soccer team.
Helped an agency win a hugely visible/competitive national pitch.
Ran the social community for a German car company.
Rebranded the largest online business to emerge from Australia.
Created twenty pieces of art expected to raise $150k+ for kids-in-need.
Co-wrote and co-produced (with SoulPancake) a teen-targeted music video for YouTube's Geek Week.
Had a TV series optioned by one of Hollywood's leading producers.
Helped an innovative cancer nonprofit with just-about-everything.
I've created and re-invented brands for all kinds of companies. Some big and established, some just getting started. This includes positionings, naming, taglines, identities, guideline books, the works. Too many to list, so will provide some provocative shots and await your inquest.
Three days after moving West, I was handed one of the most visible assignments of the dotcom era (a grocery delivery service acquired by Amazon). Post-Facebook, I've helped over 20 startups and early-stage companies, including several that sold for disturbing sums of money.
The work here happened a while ago, be it "traditional" advertising or simply pre-Facebook. Regardless, these ideas connected with their audience. That screenshot? Commercials for a Japanese video game company. It was the Wii before the Wii. (If you're interested, you can grab one on Ebay for under ten bucks.)
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The second I owned an iPhone, I knew I wanted to build my own apps. And while mine may not be as magical as Shazam or as addictive as Flappy Bird, I had fun making them. ("Hey Look" is well worth the money. I promise.)